The Peekskill Brand Champion’s Guide

Welcome to our Brand Playbook

The Playbook is a simple guide for everyone who’s engaged in promoting Peekskill, NY as a great destination for:

• business, entrepreneurs, talent and investment;
• unique hospitality and visitor experiences; or
• celebrating hometown pride.

Peekskill has powerful stories to share. And great stories need storytellers like you.

This Playbook is designed as an east-to-use primer on the Peekskill story, our new marketing identity system, resources available to you as a city champion, and tips on how to integrate them in your own communications.

The Role of Peekskill’s Brand

The City of Peekskill sparked this initiative to grow awareness of all that our communities have to offer. But the content came from you, our community, through numerous interviews, roundtables and workshops. What we heard, loud and clear, is that Peekskill needs a collective story that captures our strengths, ambitions, and one-of-a-kind spirit.

We’re a dynamic community on an exciting trajectory. What you’ll find in this Playbook are the fundamentals of our brand story, backed with proof points, and inspiring examples of how we can bring the story to life for different audiences, from businesses to visitors, and our own communities.